Media and You Newsletter

8 MEDIA & YOU Ready to assist folk in all projects, great and small Paul Naylor from Media & You invites you to let him create your next newsletter Add a touch of class with Media & You If you want to promote your business and need help with any of the following, please get in touch: l Books l Magazines l Newsletters l Media Packs l Posters l Flyers l Advertisements l Logo Design l Business Cards l Product Catalogues l Brand Design/Redesign l Roller Banners l Banners l Rate Cards l Information Guides l Promotional Materials Contact: Paul Naylor, director of Media & You. Telephone: 07914 304504 Email: paul@mediaandyou.co.uk Twitter: @MediaAndU Web: mediaandyou.co.uk Practice leaflet Volume 1 Issue 4 June2020 Separation shieldshavebeen introduced in thewaitingarea Jennymodelling thePPEused 4&5Dogpole,Shrewsbury,Shropshire,SY11EN 01743233486 shrewsburyoptometry.co.uk WEHAVERE-OPENED We look forward to seeingyouagain Havingbeenmadeanofficialemergencyeyecare treatment centreduring the lockdown,wehavebeen seeingpatients face to facewithmoreurgenteye problemsaswellat telephoneand video consultations. Followingmore recentNHSEnglandannouncements wearenowofficiallyable to seepatients in themore normal capacity. Havingbeen seeingpatients since theearlydaysof the pandemicwearing fullPPEand following strictguidelines, wearenow confident inour infection controlprotocols andpracticeprocedures. Weunderstand thatmanyof youwillhavebeen isolatinguntil thispoint,andwewant to reassure you of the stepsandmeasureswehaveput inplace in the practice toensure youof thehighest levelsofprotection during your visit. Thingswill lookdifferent fora littlewhile,andour priority is tooffer the same levelof service youhave come toexpectofus,whileprotecting youandourwonderful team. WHATWILLAVISITTOUSNOWLOOK LIKE? Beforearrival Wewouldkindlyask that in the short term youmakean appointmentbefore visiting thepractice, this is to control thenumberofpatients in thepractice,andwedon’twant tobe rudebyasking you towaitoutside in the rain! Welcomeandwaiting Uponarrival youwillbewelcomedbyamemberof staffwearingPPEand invited towait inour fully sterilised waitingarea. Hand sanitationwillbeprovided. Allour staffhave received training in infection control measures,andwillbewearinga facemask toprotect you. It isentirely your choicewhether youwish toweara face mask.Wewouldkindlyask you tobring yourown if youdo wish towearone yourself. C O M I N G T O G E T H E R BY STAYING APART Proud tobepartof the Wehave staggered ourexamination times toensureaminimum numberofpatients in thewaitingarea. Althoughourwaiting area isbigenough to maintain2m social distancing rules,we have installed large separation shieldsasan added levelofprotection toeachpatient. Examination YourOptometristwillgreet youpersonally in thewaiting areaandguide you through thepractice. Inaccordance with infection controlguidelineswehave createdanew pathway through thepracticeallowing us to controlall light touchpoints, which can thenbe sterilisedaftereach patient. YourOptometristwillbewearing fullPPE including facemask, face shieldorgoggles,aswellasgloves andapronswhichwillbedisposed ofaftereverypatient.Ashasalways beenprotocol,allmedical instruments andequipment is sterilisedafter everypatientuse.Wehave installed breath shieldsonallour slit lamp microscopes foraddedpatient protection. Wherepossiblewewillmake fulluseofour retinal scanning technology,particularlyOPTOMAP andOCT.These incrediblydetailed scansallow theOptometrist toexamine youreyes in the least invasiveandmostaccuratewaypossible. In the vast majorityof cases thisdoesnot requireeyedropsand closerpersonal contactwith theOptometrist, thereby providing further safeguarding. Ourexamination timeshavebeen increased,anda full deep cleanofeach consultation roomaftereverypatient visit is carriedout. ShrewsburyOptometry Shrewsbury Optometry Optometrist’s message is clear One of the things I enjoy most about my job is the sheer variety of businesses I work with - either directly or as a third party. Shrewsbury Optometry works closely with a fantastic chap by the name of Stephen Rademan. Stephen runs an organisation called The Life Group which has so many strings to its bow. Media & You has worked with The Life Group on a number of projects, including a fold-out guide for a society of arborists and a children’s book. The company also specialises in producing promotional videos. Media & You has paid a deposit and will be starring in a video soon. Hollywood, here I come. You can find out more about The Life Group by visiting lifegroup.org.uk The Shrewsbury Optometry newsletter clearly states how the business is now operating following lockdown. There are clear directions for visitors, reassuring existing and prospective customers with the measures put in place. It acts as both an information guide and an advertisement. Visit shrewsburyoptometry.co.uk to see the newsletter and find out more about the business. Get your message out there with an interactive newsletter from Media & You. As you can see from this newsletter, it is a great way to share your appreciation for those you have worked with - not only in print, but by helping readers reach the businesses via, phone, email and website. Each newsletter created will be supplied as a downloadable PDF, perfect for scrolling on a desktop PC, laptop or tablet. The beauty of this is that each article has a hyperlink to the referenced company’s website or specific video clip, and so on. Newsletters can be of any pagination, but I recommend not more than 20. Above 20 pages I’d like to think of it more as a magazine. A magazine can be produced in much the same way. If you are interested in a magazine, please contact me to discuss. The examples seen throughout my newsletter vary in pagination, from two pages (Shrewsbury Optometry), right the way through to 20 (On The Road). I am happy to create any number of pages required, but please remember if you intend to print it as A3 folded to A4, you will need to work in units of four pages. As an example, this newsletter is eight pages and could be printed on both sides of two sheets of A3, folded to form an eight-page publication. Therefore, try to provide enough editorial copy and pictures to fill four, eight, 12, 16 or 20 pages. For a single sheet of A4, you can create a two page (double-sided) newsletter. Should you only intend to cascade the pages online, any number of pages works. Either way, all files will be provided to you for print and online. Please get in touch to discuss your project. Discounts are available for long-term repeat contracts. Email paul@mediaandyou.co.uk for details. ME DIA & YOU INNOVATIVE INTUITIVE COLLABORATIVE Paul Naylor